a Facebook Ads

Case Study

From PHP 0 to PHP 200,000

monthly sales -

How did I achieve this for a

local-based e-commerce business ​through Facebook Advertising?

About the client

Poli Prints is a local e-Commerce business specializing in unique, eye-catching wall decorations.

They offer a variety of products, including 2D lighted posters, light boxes, canvas prints, wall stickers, and the like, where the prices range from Php 1500 to Php 6000 and above.

They have been doing Facebook advertising before. However, the page got hacked, and they had no choice but to create a new Facebook page.

It's on the new page where I helped them gain sales and widen their reach through my Facebook advertising strategies.

CHALLENGES

OPPORTUNITIES

1. Revamp the sales strategy to drive conversions and boost revenue.

2. Build trust with a new page after facing setbacks. Will run an

awareness ads & create engaging platform to showcase the brand.

3. Leverage precise audience targeting to attract high-quality leads ​primed for purchase.

4. Seamlessly guide prospects through the buyer's journey, from ​consideration to conversion. Our tailored approach ensures the ​audience is ready to buy.

FROM THIS

Low reach & no sales

TO THIS

WHAT DID I DO?

• Run awareness campaign as broad audience with 100php budget.
• Run engagement campaign page likes directly to the right audience with 100php campaign.
• Test audience & creatives while running engagement campaigns.

& TO THIS

AD SPENT: ₱17,174.04

Cost Per Message: ₱12.88

Results: 1,334

Purchase: 81

Purchase Value: ₱237,300

ROAS: 13.19X

PROBLEM #2: 0 to minimal sales. Not hitting their conversion goals.

What did I do?

• Build 3 types of campaigns. One for Awareness. Another for Consideration (for ​audiences who've already interacted with the brand). And a third one for Retargeting.

PROBLEM #3: They had poorly written ad copy.

WHAT DID I DO?

• Revise the ad copy using what we know are best practices.
  
• Write the ad copy based on the buyer's journey and the type of campaign.
  
• Hit the desire and problems of the target audience to convince them to ​purchase.
  

INTERNATIONAL ​SUPPLEMENTS

Thrina B Bilocura

Facebook Ads Strategist

From struggling to ​exit the “learning ​phase” to achieving ​successful campaign ​and conversions

About the client

Holistic Health Labs is an international e-Commerce business ​specializing in health supplements.

They offer a variety of products, including Vision Alive Max for Eye ​Supplements, Gut Alive for Heartburn or Digestive Problems, and ​Uri Alive for Urinary Tract Infections their target audience only is ​ranging from 50 years old and above where prices range from ​$40usd per bottle to $180usd and above.

They have been doing Facebook Advertising since 2020 and they ​have their own website to track the important KPIs which is ​connected to Ads Manager. However, I noticed they are having a ​hard time with a campaign exiting the learning phase.

CHALLENGES

OPPORTUNITIES

1. Improved Audience Targeting - there is an opportunity to reach a more ​relevant and engaged audience, leading to higher conversion rates.
   

2. Faster Learning Phase - It can lead to more efficient use of the advertising ​budget and faster insights into what works best, allowing for quicker adjustments ​and improvements.

3. Competitive Advantage - Understanding and leveraging unique selling points ​(USPs), there is an opportunity to attract more attention, and differentiate from ​competitors.

4. Higher Conversion Rates - By addressing the factors contributing to low ​conversion rates, such as ad creatives, landing pages, and user experience, there ​is an opportunity to significantly increase the number of conversions and overall ​campaign success.

FROM THIS

• NO SALES AND CONVERSION
  
• -1,453.73
  

AND THIS

• NO SALES AND CONVERSION
  
• -931.52
  

TO THIS

TBB

WHAT DID I DO?

• Checked and improved our landing pages and check-out process.
  
• Used relevant creatives that will resonate to our target audiences.
• Research buyer personas that will afford our product.

AND THIS

PROBLEM #2: Prolonged Learning Phase

• When I started to this client, I notice that they dont have a successful campaign ​exiting the learning phase to hit the target 50 purchase tho all the audience that ​they are targetting they are usually getting some conversion but only for few days. ​Knowing our target audience is only for 50-65 years old and above and we know ​that not all people at that age are using social media.
  

WHAT DID I DO?

• I did intense market research.
  
• Gathered enough data to help the ad algorithm understand your audience better, ​thereby exiting the learning phase.
• I tested it to different type of audience but again I always chose a creative that will ​speak direct to out target audience and resonate to them.
  

PROBLEM #3: Audience Targeting

• Again, our target audience aged 50-65 yrs old only.
  

WHAT DID I DO?

• Refined and optimized our audience targeting.
  
• Intense market research, buyer personas etc.
  
• Focusing on more relevant demographics, and utilizing detailed targeting ​options to reach the most likely affordable buyers.
• Hit the desire and problems of the target audience to convince them to ​purchase.

Send me an email at bilocurathrina@yahoo.com or schedule a call to this link https://calendly.com/thrinabilocuraa also you can send a text message thru whatsApp and let's discuss your business struggles and to know how can I help you. Talk soon!

bilocurathrina@yahoo.com

+63 967 310 2920